Summary
At the International Association of Privacy Professionals (IAPP), I played a key role in maintaining and evolving the organization’s brand across a wide range of print and digital platforms. I designed marketing materials, event collateral, internal communications, email graphics, and social media assets—all while adhering to established brand guidelines.
My work involved concept development, visual storytelling, and cross-channel design strategy, contributing to stronger brand recognition and audience engagement. I collaborated closely with internal teams to ensure all visual content aligned with IAPP’s voice and objectives, using tools like the Adobe Creative Suite to deliver polished, effective design solutions.
Call for Volunteer Graphics
I led the Call for Volunteer 2025 Flowchart email campaign, driving a 76.9% year-over-year increase in email open rates and a 33% increase in click-throughs through a clearer, more engaging user journey. As a result, member volunteer sign-ups increased by 495%, growing participation from 115 to 685 volunteers and significantly strengthening member engagement.
Women Leading Privacy assets
Sticker Library
