Project Summary
I designed a 5x7 direct-mail fundraiser for Triangle Club Dover, a nonprofit that provides a safe, welcoming space for individuals in recovery and their families. The piece was mailed during the Thanksgiving season, so the design needed to stand out in a crowded mailbox while clearly introducing the organization to community members who may have only been loosely familiar with it.
The mailer centers real photography from the club’s community 5K to humanize the mission and emphasize impact. Clear, concise messaging explains who the Triangle Club is and why winter support is critical, paired with a bold “Donate Today” call-to-action and an accessible QR code for easy giving across age groups. The final piece balances warmth, clarity, and urgency to encourage immediate community support.